Are you looking for with a deeper sense of PURPOSE in your career? You’re a Marketing hotshot interested in having a positive impact beyond profits, in an environment where your ideas (may) become trends?
Job description
Marketing Strategy, Performance and Customer success (80%)
- Develop a comprehensive marketing strategy to reinforce LightBlue’s position across platforms as a global leader in food waste tech and consultancy.
- Boost the company’s Awareness and drive qualified traffic.
- Develop engaging promotional materials and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital and more.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, paid media, social media, lead generation campaigns, copywriting, performance analysis.
- Develop valuable and engaging content for our website and blog that attracts and converts our target groups.
- Analyze and gather customer insights, consumer trends, market analysis and marketing best practices to build successful strategies and drive growth.
- Identify target audiences for specific solutions. Plan, create and execute marketing campaigns to expand the company’s reach and grow our pipeline.
- Identify trendsetting ideas by researching industry and related events, publications, and announcements, tracking individual contributors and their accomplishments.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future development and recommendations on how to optimize our communication and social platforms.
- Set targets and KPIs and ensure that the team meets them; conversion rates etc.
- Prepare and monitor the marketing budget and allocate funds wisely.
- Customer success: maintain relationships with existing clients and supporting them in their marketing and promotional plans relating to LightBlue and our solutions.
- Customer success: support our clients in the creation of reports and data-driven promotional materials.
Branding (20%)
- Measure our brands familiarity, regard, meaning and uniqueness. Ensure that brand identity is consistent across advertising, platform, collaterals, and campaigns.
- Increase our Brand Equity
Selection Criteria
- Min. 7-10 years of experience in marketing/branding
- Experience in B2B Marketing in tech, food, hospitality or consulting
- A visionary professional who knows how to both set moonshots and achievable targets.
- A strategic thinker who can design and run impactful campaigns
- Fluency in English (Thai is a plus), Thai National Preferred
The package
- Salary: starting from THB 70,000/month
- We carefully train and nurture our team members; including but not limited to participation in the Food Waste Prevention Online Course (Certificate of Completion provided)
- Serious credentials, working with a pioneer food waste hacking tech and consulting company
- Social Security and annual leave.
- Working location: Bangkok (Thailand), Silom area, Mon-Fri 9am to 6pm. max 1.5-day work from home possible.
Please email a cover letter, reference contact (supervisors and clients), portfolio of your past work, AND your resume or video introduction to [email protected] and [email protected]