KLM has been awarded the 2022 APEX World Class Award. This is a new APEX award and the highest category in its global awards for the airline industry. It represents exceptional recognition of achievements in areas such as safety well-being and sustainability.
The last 20 months have pushed new values to the fore that are explicitly important to customers. The focus on health and safety well-being in the overall customer experience has increased strongly, as has the importance of responsible and sustainable travel. With the World Class Award, APEX (the Airline Passenger Experience Association) measures and assesses airlines against new customer-experience benchmarks using more extensive and intensive data auditing. In addition to safety well-being and sustainability, high standards are also set for service, comfort, catering and performance.
APEX is the largest international aviation organisation auditing airline-passenger experience. It has developed a renowned research and assessment organisation in this field. The World Class Award is being presented for the first time this year to seven airlines: KLM, Singapore Airlines, Japan Airlines, Emirates, Saudia, Qatar Airways and Turkish Airlines.